Friday, November 5, 2010

Week 11: Girls and Print Media

Image from www.nzherald.co.nz
The Cosmopolitan is widely considered as the original girls' (big girls, not little girls) magazine. It was launched in 1972 in UK and has ever since been notorious for emblazoning the word S-E-X on it's cover unabashedly. I didn't know this (obviously because I have never been encouraged to read Cosmopolitan), but an interesting trivia about the magazine is that ever since it's launch in 1972, it has never failed to use the 'S-word' on its cover in a single issue. As an article on the popular magazine (it is second in circulation only to Glamour) in the Newzealand Herald (http://www.nzherald.co.nz/) mentions, "Sex is Cosmo's nuts and bolts, its DNA". However, arguably, Cosmopolitan is not a sex magazine; it's purpose being not to provide its readers with kink, but to educate. The Newzealand Herald article mentions: "Much has been made of Cosmo's critical role in sex education, back when nice girls wouldn't dream of discussing anal sex over their own dead bodies, never mind tea and biscuits." However, much of this education simply boils down to learning what 'men prefer in women' as is evidenced in articles such as "Men's all new sex wish list", "what's really on his mind" and "how to control his roving eyes".